A comprehensive fundraising strategy to diversify revenue.
One Summit is a non-profit organization dedicated to building resilience in pediatric cancer patients through mentorship with US Navy SEALs, storytelling, and community engagement.
This strategy included three main objectives, the first being an individual donor strategy. This strategy includes several tactics, such as events, peer-to-peer fundraising campaigns, direct mail solicitations, and email campaigns. The second objective was to create a corporate sponsorship program. We kicked off this plan with asset mapping, where we discussed all One Summit has to offer potential corporate sponsors. We thought through these assets in three categories: invitational: what events could we give tickets for, promotional: what could we do in terms of promoting and highlight their brands, and lastly, employee engagement: how could we get our corporate sponsor's employees involved. Once we determine our assets, we grouped them in five tiers and determined the value someone would invest in a given tier. Once we knew what made our corporate sponsorship program unique, we conducted prospect research to find companies that would value our assets and be interested in sponsorship. The last objective was a foundation/grants solicitation strategy, including the development of a grant template and conducting comprehensive prospect research.
Once the strategy was complete, we worked with the graphic designers at Opus Design to design the corporate sponsorship package and pitch deck.
Through this comprehensive strategy to diversity funding, One Summit's revenue grew 614% in 2 years.