An Annual Report that highlights stories and impact for a pediatric cancer non-profit.
Print Marketing - Annual Report
One Summit is a non-profit organization dedicated to building resilience in pediatric cancer patients through mentorship with US Navy SEALs, storytelling, and community engagement.
The Annual Report project was a print marketing piece that was distributed to donors, pediatric cancer families, and Navy SEAL mentors. This goal of this piece was to share stories, show progress, and thank supporters.
At the time of this project, I was the Executive Director of One Summit. I wrote and copy-edited the stories in this piece while working with Opus Design on the graphic design of the report. The opening pages of this report highlighted the sponsors and included a letter from the Executive Director. The following pages focused on our mission and vision, as well as an infographic that showcased what we do. After 8 months of strategic planning, we had landed on a revised mission statement, a vision statement, as well as expanded programmatic services of storytelling and community engagement. We highlighted these changes at the beginning of this report to show our community where the organization was heading. The following pages included three stories of pediatric cancer patients and Navy SEALs, these stories shed light on the tangible impact of the work done through One Summit. The next few pages focused on showing organizational growth - we had seen significant scale in 2016 and we used an infographic to showcase that growth as well as to demonstrates the goals for the upcoming year.