Website redesign for a national education-based non-profit.
Higher Achievement is an education-based non-profit serving inner-city youth across Washington DC, Richmond VA, Baltimore MD, and Pittsburgh PA. Their mission is to close the opportunity gap during the pivotal middle school years.
The website redesign plays a pivotal role in Higher Achievement's digital strategy, and their overall ability to reach their fundraising goals. New to digital fundraising, Higher Achievements website redesign was critical to supporting the overall fiscal health of the organization. The goals of the website redesign were to enhance the design, improve the user experience through more functional navigation and page layout, create opportunities for increased content marketing, drive e-mail subscription, and increase the conversation rate to donors.
This project is a custom build website in WordPress. For this website redesign, we partnered with Opus Design, a graphic design and web design company in Boston MA. Through Opus Design this project went through major five major stages; discovery, sitemap, wireframes, designs, and build.
One key aspect of this website project was that the website needed to appear to audiences across our National organization and each affiliate city. During the discovery phase, we gathered input from national staff and affiliate staff to listen to their ideas, dreams, goals, and necessities. Discovery helped form the sitemap, what pages needed to exist on the website to support the National and Affiliate offices. After sitemap, we dove in a bit deeper into what content will appear on each page and what the hierarchy of that content would be. This project budgeted for 7 unique pages, therefore we had to ensure pages could be designed for several different types of content. With Opus's experience in User Experience Design, pages worked very hard and ensured they were adaptable to different scenarios. The last phase before the build was the working Opus's graphic designers to design each unique page. During this phase, two versions of the homepage were designed to gather feedback for the design direction of the site. Based on the chosen homepage design, the remaining unique pages were designed. Build, testing, and launch culminated this 6-month project.
In a digital world, your web presence plays an essential role in reaching business goals. Whether you're increasing your awareness or driving conversions, all roads lead users to your website. It was a blast working on this project and capturing the look, feel, excitement, and stories that would help Higher Achievement reach their digital fundraising objectives.