A comprehensive digital fundraising strategy that utilizes organic and paid media channels.
Higher Achievement is an education-based non-profit serving inner-city youth across Washington DC, Richmond VA, Baltimore MD, and Pittsburgh PA. Their mission is to close the opportunity gap during the pivotal middle school years.
Higher Achievement had a risky funding portfolio where the majority of their funds came from government grants. The digital strategy was created to increase digital revenue from mass level donors. This plan focused on a mix of owned and paid media tactics to drive results.
With all strategic projects, we start by establishing a clear goal. From there, we build out the objectives necessary to meet this goal and the tactics within these objectives that are most impactful. The digital strategy utilizes both paid and owned media sources to drive results, including; SEO, Content Marketing, Social Media Ads, Video Ads, Display Ads, Remarketing Ads, and Email Campaigns. This strategy also includes the design of a monthly giving program and peer-to-peer fundraising. This strategy was designed to grow digital dollars by 56% in year 1.